Hello, Skiller! Before we delve into Zomato marketing strategy, let’s reflect on its origins. Zomato was founded in 2008 by Deepinder Goyal and Pankaj Chadda with a mission to make restaurant discovery and food ordering easier. What began in Gurgaon has now grown into a global phenomenon, with millions of restaurants listed on its platform. Zomato’s digital marketing strategy is one of its key strengths. The company was one of the first to operate in India before expanding internationally. Zomato’s app is designed to cater to a wide audience, offering a variety of dishes delivered straight to your doorstep. The online food delivery market is expected to grow rapidly, with a 15.4% annual increase projected by 2025. Zomato’s marketing strategy leverages Google Ads, social media, and influencer partnerships to reach its target audience. The app’s push notifications are a standout feature, known for their humor and appeal. Despite a few bumps along the way, such as a failed campaign on World Environment Day, Zomato continues to innovate and grow. Its founders have proven that with the right approach, even the simplest ideas can lead to significant success.