Ever wondered why some places leave a lasting impression on your senses? Scent marketing is the innovative practice of using specific fragrances to evoke emotions, build brand identity, and influence customer behavior. From luxury hotels to retail stores, brands are using scent marketing to create memorable experiences that keep customers coming back. This guide dives deep into the concept of scent marketing, exploring how it works and why it matters. Discover the psychology behind how certain scents can evoke emotions and create connections between a brand and its audience. Learn how scent branding is used to influence customer decisions, boost sales, and enhance customer loyalty.