The delight of their guests fuels the success of any short-term rental host. So, how do you advertise your home to meet the needs of visitors? Research the market first. Your local area, visitor demographic, the kinds of travelers you draw, peak and off-peak times, and even your local rivals must all be well understood. Select the Beds for Airbnb that are medium-firm enough to suit various preferences, and add soft and hypoallergenic pillows.