Maxamation has been helping customers maximise revenue and minimise lost profits since 1997, through automated, integrated software, smart data and inventory-optimisation algorithms. With complex business lines, fluctuating market conditions and a laser focus on the bottom line, managing flight prices manually is simply impossible. Maxamation software, including the industry favourite, Aviator, dynamically controls inventory settings 24×7 based on demand, bookings and availability and modifies availability at each price-point to make every dollar count.