Domain Authority (DA) and Page Authority (PA) are key metrics for evaluating a website’s ability to rank on search engines. DA reflects the overall strength of a website, while PA measures the potential of specific pages to rank. Both scores are calculated based on various factors like backlinks, site structure, and content quality. To enhance your DA and PA, focus on building high-quality backlinks from reputable sites, optimizing on-page SEO, and consistently publishing valuable, relevant content. Monitoring these metrics helps identify areas for improvement, guiding your SEO efforts toward boosting your site’s visibility and ranking in search results.