The global AR and VR in tourism market is experiencing rapid expansion, driven by increasing digital transformation in the travel and hospitality industry. Augmented Reality (AR) and Virtual Reality (VR) technologies are revolutionizing the tourism sector by offering immersive and interactive experiences to travelers. The market is projected to grow at a CAGR of 21.6% from 2024 to 2032, reaching a valuation of USD 72.5 billion by the end of the forecast period. Rising demand for personalized and contactless travel experiences, coupled with advancements in AI-powered AR/VR applications, is fueling market growth. These technologies enable virtual destination tours, interactive museum experiences, and real-time travel assistance, enhancing customer engagement and boosting industry adoption.