Search Engine Optimization (SEO) in Digital Marketing plays a vital role in enhancing online visibility, driving organic traffic, and improving website rankings on search engines like Google and Bing. SEO encompasses various techniques, including keyword optimization, link building, on-page and off-page SEO, and technical SEO strategies to ensure your website meets search engine standards.By leveraging SEO, businesses can connect with their target audience effectively, increase brand awareness, and boost conversions. It focuses on creating high-quality content, optimizing website structure, and staying updated with search engine algorithms to deliver long-term results.